Isobel Abulhoul – CEO & Trustee Emirates Literature Foundation & Festival Director, addressing the gathering and briefing on the essence of Emirates Airline Festival of Literature which is to take place in 2016.

Richard Parks – Former Rugby player, extreme environment athlete & author sharing his views with the guests at the launch event.

Jason Kouchak, concert pianist – on the piano with music students from Dubai College in the foreground performing the bespoke tune Sands of Time composed by Jason Kouchak, especially for the 2016 LitFest.

Luc Marin – Sand Artist sharing the full list of authors names in sand… during the launch event.

Saeed Al Nabouda – Acting Director-General of Dubai Culture and Arts Authority addressing the guests and the media.

The happy group. Back row – (left to right) – Jason Kouchak-concert pianist, Richard Parks-author & extreme environment athlete, Dina Al Herais-Vice President Commercial – VIP Customer Relations at Emirates, Isobel Abulhoul-CEO and Trustee of the Emirates Literature Foundation & Festival Director of the Emirates Airline Festival of Literature, Saeed Al Nabouda-Acting Director General of the Dubai Culture & Arts Authority, Gary Chapman-President Group Services & Dnata, Emirates Group, Luc Marin-Sand Artist.
Front row – (Left to Right) – Asma Qais-Emcee, Yvette Judge-Assistant Director of the Emirates Airline Festival of Literature.