THINK PINK Campaign
(To build awareness, educate and empower women on Breast Cancer)

THINK PINK is a world-wide thought for the month of October. A professor of global health at the University of Washington, in the University’s Institute for Health Metrics and Evaluation, Dr. Rafael Lozano says, “What we have found is that while countries such as the United Kingdom have been able to greatly lower risk of women dying from breast cancer, through better screening and treatment, countries with fewer resources are seeing their risks go up”.  According to Dr. Rafael Lozano, researchers conclude, “It is clear from the data that since the late 1980s, women who develop breast cancer have had a better chance of surviving because early screening is working and treatment is working”.

 

Moreover, medical journals report that due to better detection through screening, improved surgical techniques, advanced effective treatments, and targeted use of radiotherapy are proving to be miraculous in saving lives.

 

I’ll say to that: Bingo! This is all good news to fight it out with the disease.  To start with, “self-awareness” is the best doctor… “self-examination” is the best nurse.  Each one, teach one.

 

Expanding on: THINK PINK, I had the honour of being with a group of wonderful, sparkling ladies on 23rd September 2012 at Emirates Tower Hotel.  My role was to recite poems from my book: An Indian Ode To The Emirates to the group known as: Brest Friends, who organize to connect up regularly to exchange their views on health, wellness, and challenges of breast cancer.  Barring a couple of them (including me), these members have gone through the trauma of facing the reality of breast cancer.  I would not term them as ‘survivors’.  I thought of them as ‘warriors’, because they impacted me with their positive attitude.  Full of verve, some of them are going on a trip to Antarctica, in November 2012.

 

Zulekha Hospital & Joyalukkas united for the cause of THINK PINK on 2nd October 2012.

 

(The diarist Geeta Chhabra wrote the above article on 8th October 2012.)

 


Geeta Chhabra

 

 
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