Don’t They Know It’s Friday by Jeremy Williams is a cross-cultural guide for business and life in Gulf – this is true all the way. The author offers ready solutions that might have been perplexing, otherwise, for outsiders. Jeremy Williams has a way to be a sure guide in giving good advice on Gulf business practices, culture and behaviour patterns. Moreover, the book dispels myths associated with the region.

“Take this book as a guide, the best I know. Be very cautious about departing from its advice, for it is full of information, common sense and good manners, all reliable.”
Sir James Craig GCMG
President of the Middle East Association, London

“This is a wonderful book… well written… it corrects some stereotypical images of the Gulf… a superb effort.”
Dr. Obaid Ali Bin Butti
Juma Al-Majid Centre for Culture and Heritage, Dubai

Jeremy Williams OBE spent over twelve years in five Gulf locations: Sharjah, Dubai, Abu Dhabi, Riyadh and Bahrain. With an army and diplomatic career of thirty-five years he has a great deal to offer through his book.

Geeta Chhabra